|Source: Mike Gardner & NBC News-|
This is where we start to see the Democratic Leadership Council the New Democrats in the Democratic Party starting to take over the Democratic Party after the Democrats had just lost 4-5 presidential elections starting in 1968. The McGovernites the New Left took over the Democratic Party in the late 1960s from the liberal and progressive establishment in the party. And as a result Democrats were seen as tax and spend, government can do everything for everybody, people shouldn't have to work and support themselves, soft of welfare, soft on defense, soft on crime. All the stereotypes that killed the Democratic Party at the presidential level in those four presidential election losses.
What the New Democrats were saying is "that we won't win the White House back and perhaps even come close until the change the image of the party and how we are presented. So we don't look like we want to spend most of the money that people make for them. That we will do what it takes to defend the country from domestic and foreign predators within the Constitution. That we'll use Welfare and other public assistance to help move people out of poverty instead of expecting nothing from them as so many other Americans struggle to just pay their bills through working and not collecting public assistance".
And by 1992 we saw the results with Bill Clinton being elected President of the United States with large majorities in Congress and by 1996 we saw most of the negative stereotypes disappear to the point that Americans trusted Democrats more than Republicans when it came to taxes, the economy, fiscal responsibility, crime, foreign policy and national defense. Because the New Democrats took control of the Democratic Party from the McGovernites.