Comparing the presidential election of 1980 to the presidential election of 2012 is like comparing today's culture and lifestyles of that of the 1950s. Or NFL football from the 1970s to the NFL of today, two completely different eras. And even though TV and especially TV news is no longer as dominant medium as it was back in the late 1970s and 1980, it is still crucial today and politicians still need to do well on it to be successful. Especially is they hope to be President of the United States.
TV and videos we can see off the internet either off of YouTube or even videos we upload ourselves from our own laptops are the closest thing that we have to seeing someone in person. You can see what someone looks like and how they are feeling and doing simply by how they present themselves on TV. And even though the internet and even social networks are a huge factor in how we get our news, TV is still critical in how we are presented as people.